Play With Passion,
Cheer With Respect,
Love Their Game!
"Love Their Game is about turning good feelings into good behaviours and ensuring we’re all doing our bit to support our young people’s growth, belonging and future through sport and physical activity."
-Ben O’Keeffe, New Zealand rugby union referee
Why it matters
50%
of kids who play sports, stop at the age of 11. Poor Sideline Behaviour is a key contributor to this.
61%
almost two-thirds of recently surveyed parents, carers and supporters, said in the last 12 months they have witnessed poor sideline behaviour in young persons sport.
Love Their Game is all about reinforcing positive sideline behaviour messages that create quality sports experiences for all involved, particularly young people.
Led by Aktive, AWP is proud to join several Auckland Sporting codes to support Love Their Game - together, we will reach more than 100,000 participants.
Club Kit